Pizza Angelo's

The "Build Your Own" pizza section was the surprise hit. Angelos had always offered custom pizzas, but when it was a verbal negotiation between customer and waiter — "can I have the Margherita but with gorgonzola instead of mozzarella and maybe some honey?" — it was slow and error-prone. On the digital menu, customers tap through their choices at their own pace. Custom pizzas now account for 28% of all orders and carry a higher margin than the standard menu.

Wrong orders dropped to virtually zero on weekends. Before Scan2Order, Friday nights averaged 3-4 wrong pizzas that had to be remade — wasting ingredients, time, and goodwill. Now every order arrives in the kitchen typed, itemized, and unambiguous. The kitchen runs smoother, pizzas come out faster, and table turnover on busy nights improved by 22%.

The average order value went up by €3.80 — partly from the custom pizzas, partly because the menu photos prompted people to add starters and desserts they'd normally skip. Angelos added a tiramisu photo and saw dessert orders triple in the first week. "People eat with their eyes first," he shrugs.

Sarti draws tourists from across the Balkans and Europe every summer, so Angelos activated Greek, English, Italian, Serbian, Bulgarian, German, and Romanian on the menu. His Serbian regulars who'd been coming every summer for years told him it was the first time they'd fully understood the descriptions of every pizza. He didn't even know they'd been guessing all along.